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ENGAGE
08/24/2015
Anthony Brown's picture
Author:
Anthony Brown

When your real estate organization has defined a goal and is performing tasks to help achieve the goal, the organization needs to ensure that all those involved in achieving the goal are continuously engaged.  Otherwise, desire for adopting change will diminish and motivation for performing goal-supporting tasks will decline, and ultimately your organization’s goal will be doomed.

Previously, I wrote about the need to FOCUS on the one or two goals that are truly critical, since the law of diminishing returns suggests that we accomplish less as we simultaneously pursue more.  I also wrote about the need to ACT on the tasks that support achieving your goal, rather than simply looking back at your progress (or lack thereof) and realizing you can’t change the past to better achieve your goal. The focus of this third installment of my 4-part series on goal achievement is engaging those involved with achieving your organization’s goal.

ENGAGE

You know what the finish line is supposed to be, and you understand the stepping stones you need to traverse before crossing the finish line. However, this strategic endeavor isn’t part of the normal responsibilities for those involved, so the responsibilities of their “day job” will be at odds with this effort on a constant basis. How do you ensure that everyone involved in this endeavor will continue to be interested in putting forth their best effort?

Think of this as stakeholder management, where you need to engage those involved in a way that they feel like they have “skin in the game”.  If they are continuously aware of this, then there is a higher likelihood they will stay motivated to perform goal-supporting tasks and, thus, a higher likelihood your organization will successfully adopt the change and realize the business value it set out to achieve.

Certainly, the use of appropriate scoreboards is helpful to ensure everyone is continuously aware of progress against the goal-supporting tasks and the overall goal, but it’s also important to understand that the stakeholders have varying levels of involvement and, therefore, require different methods and frequencies of communication about the strategic endeavor.

So, be sure to engage those involved with this effort continuously and appropriately.  Otherwise, the whirlwind of the “day job” will consume their efforts, and your initiative will be jeopardized.

Of course, you can always ask Ebiz for help!

Part 1: FOCUS

Part 2: ACT

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