Blog

COMMIT
11/05/2015
Anthony Brown's picture
Author:
Anthony Brown

Your real estate organization has defined its strategic goals and decided to focus on the one or two goals that are critical to the success it envisions. Instead of relying on measurements of past performance that cannot change the performance itself, the organization has identified supporting tasks that will help to ensure good performance against its goals. The tools or methods that are in place to communicate progress against the goals do so in a way that engages all stakeholders and gives them a sense of having “skin in the game”. Now what?

This final installment in my series on goal achievement is about accountability. Without it, the work thus far to effect organizational change is just a road to nowhere lined with good intentions.

COMMIT

After focusing on what is critical, acting on what is supportive, and engaging to communicate progress, it is important to commit and facilitate commitment from all stakeholders. To do so, all stakeholders need to buy into the belief that their contribution – or lack thereof – matters to the success or failure of the goals being pursued.

This initial buy-in needs to be clearly communicated in regards to the various ways each stakeholder’s action or inaction makes a difference. After buy-in is secured, the stakeholders should agree to hold each other accountable through periodic meetings.

The purpose of these meetings is for each person to communicate what they have done since the last meeting and what they will do before the next meeting. Through these accountability meetings, each person commits to his/her actions that will help achieve the organization’s goals.

So ensure that your stakeholders are holding each other accountable for their commitments to organizational goals. Otherwise, the other work done to effect organization change will end up as just good intentions.

 

Part 1: FOCUS

Part 2: ACT

Part 3: ENGAGE

 

 
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