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ACT
06/16/2015
Anthony Brown's picture
Author:
Anthony Brown

Imagine for a moment that your real estate organization has set a goal and it’s to be achieved in a specific timeframe. If the organization waits to measure goal achievement at the deadline, it may be setting itself up for the possibility of reaching the deadline without accomplishing the goal. In this second part of my 4-part series on goal achievement, I want to highlight the importance of acting on tasks, so organizations have a positive impact on goal achievement.

ACT

If assessing the goal is simply determining whether or not the organization has achieved its goal, the result of the assessment will only tell you what you did or didn’t do. It’s a backward view of achievement and offers no opportunity to ACT differently in order to meet the goal in the set timeframe.

Adopting a forward view of goal achievement offers a higher likelihood of achieving a goal by providing an opportunity to ACT on tactical changes that would be conducive to meeting the goal in the set timeframe. This forward view of goal achievement emphasizes acting on those tasks that support achieving the goal.

For example, if your real estate organization sets a goal for reducing its spending from “x” to “y” by the end of the fiscal year, it might make sense to measure that progress by observing the reduction percentage over time. However, doing that will only tell you the reduction percentage thus far and not whether or not the organization is likely to achieve its goal.

If the organization adopts other additional measures based on tasks that support meeting that goal, then it will be able to determine the likelihood of meeting its goal based upon the completion of those supporting tasks. It can also ACT accordingly in order to ensure the achievement of its goal.

Whether your real estate organization’s goal-supporting tasks include evaluating existing real estate processes for improvement, implementing technology to enable your organization’s processes, or transforming your organization with complete process/technology adoption, the optimal approach to achieving your organization’s goal is to ACT on these tasks and to use these actions as indicators of progress toward goal achievement. If you need help, ask EBIZ.

Part 1: FOCUS

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